From The Done List Club
The VIP sprint programme
Sprint One starts Monday 14 September
Do not buy another course.
Your work is good enough.
But nobody can find it.
Twelve weeks of building the unglamorous business parts, one at a time, with a sales operations director checking whether you actually did it. No videos to watch. All doing.
£147 launch price for the twelve weeks, going up to £197. Doors close 12 September.
- Chartered accountant
- Sales operations director, US software company
- 25 years growing revenue
- 2 kids, 1 full-time job, 0 team
Here is what working with me sounds like.
“This is like mind blowing… in a good way… the whole thing is so much more than the surface.”Sophie, surface pattern designer
She had bought the courses. She could draw beautifully. She still could not work out where to start, and she had been stuck on that for a long time. That sentence came out of her about forty minutes into one session of exactly this work, and she said it twice.
“This is what I need, and I don’t mind putting the work in in the beginning, if it means I’ve got a system.”Sarah, surface pattern designer
She had been at it since January with ChatGPT coaching her, and packed it in after three months because she could not tell whether any of it was working. Her own summary of where she had got to: “I do have a website, but it’s got nothing on it.”
“That alone, what you’ve just produced there… people would pay £500 for it.”Sal
Unprompted, halfway through a call, about one framework. Nobody asked her what she thought it was worth and nothing was being sold to her.
Let us be honest about what is actually wrong
It was never your talent.
- You are good at the thing you make.
- Patterns, illustrations, cakes, photographs, candles, whatever it is.
- But your sales do not reflect that.
- Some months they are nothing at all.
- So somewhere along the way you decided you must not be good enough yet.
- Another course. Another skill. Another year of getting better first.
- Here is the bit nobody else will tell you, but I will.
- You are not making sales because you have not told anybody you have something to sell.
- Nobody knows your website exists, or maybe you have not even got one.
- Nobody has your email address.
- Pinterest is sitting there doing nothing at all.
- You have no idea what Google thinks you do.
- And you have never pitched. Not once.
- That is not a talent problem.
- That is a business that was never opened, and never made visible.
Getting better at the thing will not fix this. Nothing fixes it except setting the business up properly and then selling from it…
You do not need to be a better artist. You need to be open for business, and then behave like one.
Before you assume
This is not another course.
- ×No videos to watch. All doing. No modules, no video library, no login you will forget by October.
- ×No syllabus to fall behind on, so you cannot fall behind.
- ×Nobody is going to teach you to draw, bake, shoot or design. You already know how.
- ×You will not be sold a bigger course at the end of it.
It is twelve weeks of doing the things you have been avoiding, one at a time, with somebody keeping count.
You have almost certainly bought the course already. The course was not the problem. Finishing was.
So what do you actually get taught
The shortest route that works, and nothing else.
Somewhere along the way you got told you have to master all of it. Learn SEO properly. Learn Pinterest properly. Learn email, pricing, wholesale, shipping, all of it, properly, and then you can open.
You do not. Not to open.
Everything in here is the minimum viable version. The fewest steps that genuinely work, in the right order, with the finished tool handed to you rather than described to you. Enough to get you off the starting block and no further, because further is a problem for a version of your business that has actual customers in it.
And if one of the months lights you up and you want the whole subject, brilliant. Go and learn it properly from whoever is best at it. I have not got a course and I am not building one, so I will happily point you at somebody else’s. That is a better answer than pretending I am the expert in everything.
You do not have to become an expert in every aspect of your business. You have to get your business working.
£147 launch price for the twelve weeks, going up to £197. Starts Monday 14 September, doors close on the 12th.
What actually changes
Twelve weeks from now.
One sprint. Twelve weeks. Open for business at the end of it.
The twelve weeks
Three months. Three jobs.
One month each, same order every sprint, because the order is what makes it work. There is no point being visible before you have the time to keep it up, and no point asking before anybody can find you.
Get Sorted
Understand where your hours go. Decide what gets cut. Then find time you can protect from the day job and the family by streamlining the jobs that are currently slowing you down.
Get Visible
Your channel, your choice. Pinterest, Instagram, search, a list. The work itself, plus the system that keeps it running when you are busy.
Get Out There
The ASKING. Pitches, submissions, stockists, launches, press. The month you would never book yourself, which is exactly why it is in here.
First you find time. Then you seek attention. Then you ask for the business.
Wherever you are starting
Every month is a ladder.
You climb from the rung you are actually on. Here is what that looks like for Get Sorted, and every month has one.
Understand your schedule and where your hours are really going.
Document what you do over and over, and find where the workflow is costing you.
Automate the repeated steps, and build the capacity back into your week.
Work out what comes off your plate entirely. Support, outsourcing, the beginnings of a team.
Get Sorted is measured by the time you free up, not by how organised you feel. Hours back in your diary, and one job you never have to do by hand again. Nobody spends September colour coding a planner and calling it progress.
And none of it is about forcing you into an action that makes no sense for your business. It is flexible enough to meet you exactly where you are, while never being satisfied if you have not got momentum.
Whatever it is you sell
It bends to your business.
Licensing, print on demand, wholesale, commissions, workshops, teaching. Selling to shops or selling to people. Three years in or three weeks in. The three months are the same and your version of them is not.
- If you licenceGet Sorted is your files and your submission log. Get Visible is a portfolio that art directors can actually find. Get Out There is agents, open calls and the pitches you keep not sending.
- If you sell productGet Sorted is the listing and admin work eating your evenings. Get Visible is search and the channel you have chosen. Get Out There is going directly to people instead of waiting for an algorithm to do it for you.
- If you sell to shopsGet Sorted is batching, stock and reorder triggers. Get Visible is being findable by buyers rather than by customers. Get Out There is the line sheet out to thirty shops.
- If you teach or run workshopsGet Sorted is a run of show you stop rebuilding every time. Get Visible is the content that is your marketing. Get Out There is venues, partners and filling the room by asking.
- If you have not decided how you sell yetYou are not behind, and this is a good place to be undecided. Get Sorted is identical for everybody, because time is time. Get Visible is where you find out which door people actually come through. Get Out There is where you find out what somebody will pay for. You decide by doing, which beats another year of thinking about it.
How the finishing actually happens
Four moving parts.
- Your week start check inOne thing you are finishing this week, written down where other people can see it. Ten minutes. A window rather than a fixed day, because your week probably does not run Monday to Friday and neither does mine.
- Your week close check inDid it happen or not. Ten minutes, and both answers are fine. The only wrong answer is saying nothing.
- A live call every fortnight, Tuesdays at 8pmSeven of them, 60 to 90 minutes. Close out the fortnight, commit to the next, and get unstuck. There is time for questions on every single one, and if you are stuck you leave knowing the next right step rather than the whole map. All recorded, so a fortnight you cannot make costs you nothing.
- Your onboarding packA short recorded session on what we are doing, why we are doing it, and how to run your first check in. Recorded on purpose, so you can watch it the day you sign up rather than waiting for me to be free.
The bit nobody else does
Your Ta-Da list.
You do not write it. I do.
Every accountability group on earth hands you a to do list. This one hands you the opposite. I read back everything you actually finished, write it up properly, and send it to you with your name on it.
Here is why it matters. Nobody can see their own progress while they are standing in it. I have watched people go from no website at all to a live shop with traffic in five weeks and still describe it as “fine, I suppose”. You are going to need somebody holding the mirror up.
- One at the end of every block. Three of them. Get Sorted, Get Visible, Get Out There, each written up as a finished record of what you did.
- One consolidated Ta-Da list at the end of the twelve weeks. The whole sprint in one document. This is the thing you will still have in a year, and the thing you read on the days you are convinced nothing is working.
- You fill in nothing. Your check ins are the raw material. The writing up is my job.
The Done List Club is named after this. It is not an add on. It is the whole point.
What it is actually worth
Everything you get, and what it would cost you elsewhere.
These are honest market rates. Go and price any of them yourself.
£147 holds until doors close on 12 September, then it goes to £197.
Starts Monday 14 September. Doors close on the 12th.
One more thing
Stop waiting to feel ready.
This is for you now.
You will not wake up one day feeling ready. That day is not coming.
You get somewhere by taking the next step from exactly where you are standing. Then the one after that.
And soon you have momentum.
You still will not feel ready. But one day you will have enough behind you to decide the next step is right, however frightening it looks.
And one day you will turn round, still not feeling ready, and see how far you came.
£147 launch price, going up to £197. Doors close 12 September.
If you love this sprint
You can come back. You do not have to.
Read this bit properly, because people get it wrong. You are buying one sprint. Twelve weeks, one payment of £147, and then it is finished. There is no second payment, no rolling subscription and nothing billing you through the school holidays. If you never come back, nothing happens.
What follows is only here so you know what exists if you love it and want more of it.
The gaps are not time off. Each one has a job.
The winter break is festivities, family time, and planning the year ahead. The spring break is where you revise the plan and check your goal is still the right one before you head into the next sprint. The summer break is holidays, rest and recouping, because you cannot sprint for twelve months and nobody sensible tries.
Then you go round again, and it is a different sprint. Your second Get Sorted is not the same as your first, because by then you have got things running that are worth automating properly. Your second Get Out There starts with a list of people to approach instead of a blank page and a knot in your stomach.
That is the whole idea. Each time round you start further up the ladder than you did last time.
Entirely optional. Sprint One stands on its own.
Before we go any further, hello
I am the operator, not the guru.
- Chartered accountant
- Sales operations director, US software company
- 25 years growing revenue
- Running multiple businesses of my own
I know exactly what it is like to think you are not good enough, to juggle everything, and to still get to Friday with the work not done.
Here is why I am the right person to be keeping count. I build my own creative business in the gaps. Early mornings, evenings, the odd stolen Tuesday, around two kids and no team. I am a few steps ahead of you on the same road, and some weeks not even that.
I get asked constantly, how do you squeeze it all in. I have spent years answering that in bits, over messages, on calls, always in a hurry. So I stopped explaining it and built it into something I can walk you through properly instead. That is what The Clubhouse is.
I am not teaching you this from a textbook, and I am not teaching it from one business either. I have looked inside hundreds of them, large and small, and the job in every single one was growing the revenue. Not a coach. An operations director.
I have had around thirty rejections from one submission platform this year and I am still submitting. That is the bit that matters. I am not the success story who made it look easy. I get told no, regularly, and I keep going anyway. Building that same momentum in your business is exactly what I am here to do.
I will not make your work better. I will make sure people can find it and buy it.
Join if
Any of this is you.
- ✓You are good at what you make but it is not sellingand you have decided it is probably because you need to spend more time perfecting your creative talent.
- ✓You have not got a website, or you have got one nobody visitsand you do not really know which of those is worse.
- ✓Nobody has your email addressand every follower you have belongs to somebody else's app.
- ✓You have never pitched anythingand the thought of it makes you want to lie down.
- ✓You are building this around a job, or family commitments, or bothand the business is the bit that keeps getting deprioritised.
- ✓You would quite like somebody to noticewhether you did the thing you said you would do.
This is not for you if
Some honesty, early.
- ×You are a firm believer that revenue will magically find you once you get better at your craftit will not, and nothing in here is going to agree with you about that.
- ×You want somebody to tell you your work is lovelyI am certain that it is. But it will not provide an income while nobody knows it is for sale.
- ×You are not willing to tell people you are selling somethingthis is not the time to be coy.
- ×You are hoping motivation turns upand sorts it out for you.
£147 launch price for the twelve weeks. Doors close 12 September.
The before and the after
One list gets longer. The other one gets finished.
Your to do list
Added to daily. Finished never.
- 37 ideas in your Notes app
- Six half-finished Canva designs
- A domain name you bought at 11.47pm and never used
- The course you bought in March
- One idea you keep coming back to and have never started
Your (example) done list
Written up and sent to you every month
- Two hours a week protected for growing the business Wk 2
- Listing uploads automated. Two hours back Wk 4
- Portfolio page live. Not perfect. Live Wk 6
- Sign-up form working, first email sent Wk 8
- Told three shops my actual prices Wk 11
Nobody hands you a task list. You bring your business, wherever it has got to, and the three months get spent on your version of them. I keep count of what happens.
The price
Launch price · ends 12 September£197 £147 for the twelve weeks.
£147 is the launch price and it ends when the doors close on 12 September. After that it is £197. The value stack further up this page adds up to £1,556 if you bought every piece of it separately, which nobody sensible would, but it is worth knowing what you are actually getting.
Sprint One is small on purpose. A small room means I can actually look at your business rather than answer in generalities, and the work you get back is shaped round what you sell rather than round the average person in the group. That does not survive scale, which is part of why this price does not survive either.
No subscription, no rolling payment, and nothing billing you through the school holidays. You pay for one sprint. At the end of it you decide about the next one, and if the answer is no then nothing happens.
This is the first sprint, which is exactly why it is this price. Join this one and £147 stays your price for every sprint you ever do after it.
Doors close Saturday 12 September. Starts Monday 14 September.
Small on purpose, and not being advertised anywhere. If you are reading this, you already know me.
The things you are actually wondering
Fair questions.
So is this a course or not?
Not one. There is nothing to watch and no syllabus, which means there is nothing to fall behind on.
You have almost certainly bought the course already. This is the part that comes after it, where the things in it actually get done.
Does this work for what I do?
It is built to bend. Licensing, product, wholesale, commissions, workshops, teaching. Selling to shops or selling to people. Just started or three years in and stalled.
The three months are the same for everybody and the work inside them is yours. You bring your business exactly as it is, you start on the rung you are actually on, and nobody is made to redo something that already works or to do something that makes no sense for the way you sell.
Is £147 a lot for twelve weeks?
It is twelve pounds a week, and it is the launch price. It is less than the course you bought in March and have not opened since.
And you are not buying twelve weeks of calls. You are buying back hours in your diary that stay bought. A business people can find and buy from. And the habit of finishing things, which you keep long after this ends.
One licensing deal. One wholesale order. One workshop filled. Any single one of those and the £147 looks like nothing. I am not promising you that happens inside twelve weeks, because I cannot. I am telling you what one result is worth against the price of the room.
And if you are not willing to invest £147 in your business, or more to the point your time in it, then you are not ready to change how you operate. This one is not for you, and I would rather say so. Join a later term when the timing suits you better.
I do not know what Pinterest or Google Analytics even do.
Not a problem. If something is part of the minimum viable set up, you get signposted clearly to the detail, or you ask on the next call.
You will not be handed a manual and left to it.
I have not got a website yet.
Then you are on the first rung of that ladder rather than the third, and that is a starting point rather than a disqualification.
Being honest about what one sprint does: it gets you open and asking. It does not hand you a finished machine. The sprints after it are where it compounds.
I need to focus on making more work first.
Good. You should, and I mean that. Ring-fencing time to actually create is not a distraction from the business, it is the whole reason for having one. It is how your work gets better and it is how you carry on enjoying it.
Which is precisely what the first month is for. Get Sorted finds hours and protects them, and creative time is one of the things you protect. If your week currently leaves you no room to make anything, that is a business problem rather than a discipline problem.
I will do this once my portfolio is further along.
This is the one that costs people the most, so I am going to be blunt about it.
The business side does not switch on the day you decide you are ready. It compounds, slowly, from whenever you start. A pin takes three to six months before Pinterest has worked out what it even is. A list takes months of turning up before anybody trusts it enough to buy. A shop nobody has ever visited does not suddenly start selling because you finally added the good collection.
So build it now, while you are still perfecting the work. Then the day your best work is ready, it lands on something already warm and already running, instead of into silence.
Waiting until you are ready costs you the exact months the machine needed anyway.
I am not ready to sell yet.
That sentence is the entire thing this is designed to interrupt, and I say it kindly because I have said it myself.
Ready is not a stage you arrive at. It is a decision you make, and then you get on with it and find out you could.
I have genuinely not got the time.
Ten minutes at the start of your week, ten at the end, and a Tuesday evening call once a fortnight that you can watch back instead. The first month is literally about finding those hours.
If twenty minutes a week is not there, the system is not your problem and I would rather say so now than take your money.
My week does not run Monday to Friday.
Mine does not either, most weeks. The check ins are windows rather than fixed days, so you pick the two that match how your week actually works and keep them.
Why can I not join in November?
Because everybody in a sprint is doing the same month at the same time, and that is most of why it works. Somebody arriving in week nine with nothing built would be in the wrong room.
If you have missed this one, join the waitlist and you go straight into the next.
What happens when I miss a fortnight?
You use the get-out-of-jail card. You do not explain, you do not catch up, and nobody makes a thing of it. Then you come back and commit to one thing.
Every accountability group I have watched fall over did it because missing one week meant being behind forever. This one is built so that cannot happen.
Will you look at my actual work?
On the business side, yes. Your prices, your pitch, your shop page, your listings, what you are saying about yourself and where.
On the creative side, no. I will not critique your work and I will not teach you the craft. There are people far better placed for that and I will happily point you at them.
What if the pitching does not land inside twelve weeks?
It often will not, and that is why the third month is called Get Out There rather than anything to do with money. A licence signed in November pays in the spring. A venue pitched in November runs in February.
What you can control is whether the asking happened. That is what gets counted.
Twelve weeks from Monday
You will be open for business.
Hours in the diary that nothing else gets. A place people can find. And the asking done, whatever the answers turn out to be. Plus a written record of every bit of it, with your name on it.
Doors close Saturday 12 September. Starts Monday 14 September. £147 launch price, going up to £197.
The Clubhouse is the VIP sprint programme inside The Done List Club.