Stop waiting to feel ready. Open for business instead.

Not one. There's nothing to watch and no syllabus, which means there's nothing to fall behind on.

You've almost certainly bought the course already. This is the part that comes after it, where the things in it actually get done.

It's built to bend. Licensing, product, wholesale, commissions, workshops, teaching. Selling to shops or selling to people. Just started or three years in and stalled.

The twelve weeks are the same for everybody and the work inside them is yours. You bring your business exactly as it is, you start on the rung you're actually on, and nobody is made to redo something that already works or to do something that makes no sense for the way you sell.

It's about sixteen pounds a week. It's less than the course you bought in March and haven't opened since.

And you're not buying twelve weeks of calls. You're buying back hours in your diary that stay bought. A business people can find and buy from. And the habit of finishing things, which you keep long after this ends.

One licensing deal. One wholesale order. One workshop filled. Any single one of those and the £197 looks like nothing. I'm not promising that happens inside twelve weeks, because I can't. I'm telling you what one result is worth against the price of the room.

And if you're not willing to invest £197 in your business, or more to the point your time in it, then you're not ready to change how you operate. This one isn't for you, and I'd rather say so. Join a later sprint when the timing suits you better.

Not a problem. If you need it to get one of your five foundations in place, you get pointed straight to the how, or you ask on the next call.

You won't be handed a manual and left to it.

Then you're on the first rung of that ladder rather than the third, and that's a starting point rather than a disqualification.

Being honest about what one sprint does: it gets you open and asking. It doesn't hand you a finished machine. The sprints after it are where it compounds.

Good. You should, and I mean that. Ring-fencing time to actually create isn't a distraction from the business, it's the whole reason for having one. It's how your work gets better and it's how you carry on enjoying it.

Which is precisely what the first month is for. GET SORTED finds hours and protects them, and creative time is one of the things you protect. If your week currently leaves you no room to make anything, that's a business problem rather than a discipline problem.

This is the one that costs people the most, so I'm going to be blunt about it.

The business side doesn't switch on the day you decide you're ready. It compounds, slowly, from whenever you start. A pin takes three to six months before Pinterest has worked out what it even is. A list takes months of turning up before anybody trusts it enough to buy. A shop nobody has ever visited doesn't suddenly start selling because you finally added the good collection.

So build it now, while you're still perfecting the work. Then the day your best work is ready, it lands on something already warm and already running, instead of into silence.

Waiting until you're ready costs you the exact months the machine needed anyway.

That sentence is the entire thing this is designed to interrupt, and I say it kindly because I've said it myself.

Ready isn't a stage you arrive at. It's a decision you make, and then you get on with it and find out you could.

Ten minutes at the start of your week, ten at the end, and a Tuesday evening call once a fortnight that you can watch back instead. The first month is literally about finding those hours.

If even twenty minutes a week genuinely isn't there right now, this isn't your sprint. Get on the waitlist and join the next one, when it is.

Mine doesn't either, most weeks. THE CHECK IN and THE REVIEW are windows rather than fixed days, so you pick the two that match how your week actually works and keep them.

The calls are Tuesdays at 8pm UK and every one is recorded. Everything else runs in your own time zone.

Because everybody in a sprint is doing the same month at the same time, and that's most of why it works. Somebody arriving in week nine with nothing built would be in the wrong room.

If you've missed this one, join the waitlist and you go straight into the next.

You use the get-out-of-jail card. You don't explain, you don't catch up, and nobody makes a thing of it. Then you come back and commit to one thing.

Every accountability group I've watched fall over did it because missing one week meant being behind forever. This one is built so that can't happen.

On the business side, yes. Your prices, your pitch, your shop page, your listings, what you're saying about yourself and where.

On the creative side, no. I won't critique your work and I won't teach you the craft. There are people far better placed for that and I'll happily point you at them.

It often won't, and that's why the third month is called GET OUT THERE rather than anything to do with money. A licence signed in March pays later in the year. A venue pitched in April runs in the summer.

What you can control is whether the asking happened. That's what gets counted.