Stalling on the same thing again? The free Anti-Spiral Audit tells you the one move to make next.
You've tried AI. It didn't work. Here's the 2-hour setup nobody showed you.
The operational foundation that turns generic AI output into answers built around your specific business. Two files. One session. The reason a small group of creative entrepreneurs are getting genuine leverage from the tool you've already paid for.
2-hour setup · PDF · Free
By the end of 2 hours, you'll have:
- An Operator Profile that tells AI exactly who you are and what you're building.
- A Ground Rules document that fixes the tone, format and behaviour problems in one go.
- A Project set up in claude.ai with both files deployed.
- A test question that proves the foundation works.
- A clear next step for the rest of your AI setup.
No technical background needed. No new tools to buy. No prompt library to memorise.
Who this is for.
Creative entrepreneurs who have tried AI, hit generic output, and quietly stopped using it. Surface pattern designers, makers, coaches, consultants building something real alongside another job, kids, or other commitments.
If you've thought any of these in the last six months, this is for you:
- "AI doesn't really understand my business."
- "Everything it writes sounds the same."
- "I've spent more time fixing the output than I'd have spent writing it myself."
- "It's probably more useful if you're technical."
You're not wrong about your experience. You're wrong about the cause. The cause is foundation work nobody's shown you how to do.
What this isn't.
This isn't a "how to use AI" guide. There are thousands of those. They don't work for the same reason most business advice doesn't work. They tell you what to do without telling you how to set up the operational layer underneath.
This is the operational layer.
Why this works.
Most people use AI like a search engine. Type a question. Take the answer. Repeat. The output is generic because the input has no context.
The operators getting real leverage treat AI like a new hire. They brief it once, properly. Every conversation after pays the briefing back.
This Move is that briefing.
The two files you'll write fix roughly 80 percent of the "this doesn't sound like me" problem in one sitting. The remaining 20 percent gets layered in over the following weeks, once you've used the foundation and noticed the gaps.
Operational setup. Not talent, time or magic.
Built by Jodie Kemp, founder of Anti-Spiral and Sales Operations Director at a US software company. 25 years in commercial finance and sales operations. I built five brands across colour consultancy, surface pattern licensing, Pinterest strategy and business education, alongside a senior corporate role.
The system in this Move is the only reason any of it gets done. Not talent. Not time. Not magic. Operational setup.
Read the full story →Used daily across five brands, by one operator with a full-time job and two kids. The foundation is the reason it all runs.
Download Move 131: The AI Foundation.
The 2-hour setup that makes the AI you've already paid for actually sound like you.
2-hour setup · PDF · Free
Anti-Spiral. For creative entrepreneurs done circling. Stop circling. Start building.