The brand voice that actually survives AI.
Most brand voice docs sit in a folder unused. Move 131 is the free foundation that makes your brand voice operational inside AI. 120 minutes.
Free. No card. No upsell at the door. Three short emails over a week with the Move and how to use it. Unsubscribe whenever.
Brand voice docs fail because they have nowhere to live.
- They get written once and never opened again. They describe the voice in adjectives AI cannot act on. Or they're missing the operating layer underneath.
- Move 131 fixes the third one. Without it, your brand voice file has nowhere to live.
In 120 minutes you'll have:
- An Operator Profile that tells AI exactly who you are and what you're building.
- A Ground Rules document that fixes tone, format and behaviour in one go.
- A Project set up in claude.ai, a Custom GPT or a Gemini Gem with both files deployed.
- A test question that proves the foundation works.
- A clear next step for the rest of your AI setup.
No technical background needed. No new tools to buy. No prompt library to memorise.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
Foundations, Built for £17
Move 131 plus the Voice File (132), Customer Persona (133) and Voice-Match Test (135). The full engine on your private delivery page. Get Foundations, Built →
Before you start.
What is Move 131?
The free AI foundation. An Operator Profile and Ground Rules deployed into your AI tool in about 120 minutes. The system your brand voice file sits on.
Is it really free?
Yes. No card, no upsell at the door. Three short emails over a week with the Move and how to use it.
What if I want the full brand voice file?
That lives inside Foundations, Built for £17, along with the customer persona and voice-match test. Move 131 is enough to feel the difference first.
Stop circling. Start building.
