One buyer, in commercial detail, loaded into AI.
Most customer personas produce generic copy because the persona is generic. This one picks a single buyer and makes every AI output speak to them.
Instant access via your private delivery page. Live Canva files, every update propagates automatically. £17 redeemable in full against Pinterest, Built or the September membership.
Composite personas produce composite copy.
- A persona built from three buyers averages into nobody. AI reads it and writes for everyone, which lands with no one.
- A persona that lives in a slide deck never reaches the place the writing actually happens.
- Foundations, Built picks one buyer, in commercial detail, built from real customer data. Loaded into AI once. Every prompt after writes for that specific reader.
What you build.
Four files. Each one a 60 to 120 minute sitting with a checklist, time-boxed steps and a definition of done. Run them in order.
AI Foundation in 120 minutes
Sets up the AI infrastructure. Operator Profile, Ground Rules and Project Instructions, deployed into claude.ai, a Custom GPT or a Gemini Gem. The system every Move below sits on.
AI Voice Layer in 90 minutes
The locked brand voice file. Banned words, tone attributes, sentence patterns yes and no, platform rules, and a one-line voice formula every prompt inherits.
AI Customer Persona in 90 minutes
The locked customer persona file. One buyer described in commercial detail. Built from real customer data, not assumption.
AI Voice-Match Testing in 60 minutes
Five real prompts run through the loaded files, scored 0 to 10 on voice and audience. Drift caught before it ships.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
£17. Paid once. Yours forever.
Four files. One weekend. Locked output. Redeemable against Pinterest, Built (£37) or the September membership.
Before you start.
What is a customer persona for AI?
A single-buyer file written so AI can act on it. The buyer's situation, the words they use, what they're avoiding and what they want. Loaded once, inherited every prompt after.
Why one buyer and not several?
Several buyers average into a generic reader and the copy goes flat. One buyer in real detail gives AI a specific person to write to, and the work lands harder.
Do I need real data, or can I guess?
Real customer data beats assumption every time. The Move shows you where to pull it from, even with a small list.
Stop circling. Start building.
