Before the customer persona, build the foundation it plugs into.
A customer persona without AI infrastructure is a static document. Move 131 builds the infrastructure first, free, in 120 minutes.
Free. No card. No upsell at the door. Three short emails over a week with the Move and how to use it. Unsubscribe whenever.
A persona with nowhere to live is just a document.
- You can write the perfect customer persona and still get generic AI output, because the persona has nowhere to load.
- Move 131 builds the operating layer first. Then the persona has somewhere to plug in and actually change your work.
In 120 minutes you'll have:
- An Operator Profile that tells AI exactly who you are and what you're building.
- A Ground Rules document that fixes tone, format and behaviour in one go.
- A Project set up in claude.ai, a Custom GPT or a Gemini Gem with both files deployed.
- A test question that proves the foundation works.
- A clear next step for the rest of your AI setup.
No technical background needed. No new tools to buy. No prompt library to memorise.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
Foundations, Built for £17
Move 131 plus the Voice File (132), Customer Persona (133) and Voice-Match Test (135). The full engine on your private delivery page. Get Foundations, Built →
Before you start.
What is Move 131?
The free AI foundation. Operator Profile and Ground Rules deployed into claude.ai, ChatGPT or Gemini in about 120 minutes. The layer your persona plugs into.
Do I build the persona in this free Move?
Move 131 builds the foundation. The full customer persona file lives inside Foundations, Built for £17. Start free, upgrade when you feel the difference.
Is it actually free?
Yes. No card. Three short emails with the Move and how to deploy it.
Stop circling. Start building.
