The persona template, built for AI

The customer persona template you'll actually use.

Most templates are built for a marketing meeting. This one is built for AI. Paste-ready, loaded once, inherited every prompt after.

Instant access via your private delivery page. Live Canva files, every update propagates automatically. £17 redeemable in full against Pinterest, Built or the September membership.

Foundations, Built. Four files.

Most persona templates are built for the wrong room.

  • They were designed for quarterly marketing meetings. Boxes for demographics, a stock photo, a name. Filed and forgotten.
  • A template that does not load into AI is a static document. AI changed what a persona template should be.
  • Foundations, Built gives you a persona template structured for AI. Paste-ready into claude.ai, ChatGPT or Gemini. Every prompt after inherits a specific buyer.
Four Moves. One weekend. Locked output.

What you build.

Four files. Each one a 60 to 120 minute sitting with a checklist, time-boxed steps and a definition of done. Run them in order.

AI Foundation in 120 minutes
move 131

AI Foundation in 120 minutes

Sets up the AI infrastructure. Operator Profile, Ground Rules and Project Instructions, deployed into claude.ai, a Custom GPT or a Gemini Gem. The system every Move below sits on.

AI Voice Layer in 90 minutes
move 132

AI Voice Layer in 90 minutes

The locked brand voice file. Banned words, tone attributes, sentence patterns yes and no, platform rules, and a one-line voice formula every prompt inherits.

AI Customer Persona in 90 minutes
move 133

AI Customer Persona in 90 minutes

The locked customer persona file. One buyer described in commercial detail. Built from real customer data, not assumption.

AI Voice-Match Testing in 60 minutes
move 135

AI Voice-Match Testing in 60 minutes

Five real prompts run through the loaded files, scored 0 to 10 on voice and audience. Drift caught before it ships.

Jodie, founder of Anti-Spiral, at her desk
Built by an operator, not a coach

I built this because I am the proof of concept.

I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.

I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.

Foundations, Built

£17. Paid once. Yours forever.

Four files. One weekend. Locked output. Redeemable against Pinterest, Built (£37) or the September membership.

Questions

Before you start.

What makes a customer persona template work with AI?

Structure AI can read and act on, not boxes for a slide. The template is plain text, paste-ready, and built so every prompt inherits the buyer.

Can I reuse the template for more than one buyer?

Yes. Run it again for a second buyer or a second brand. Each one becomes its own file you load when you need it.

Is this just a blank template?

No. It comes with the AI foundation it plugs into, so the persona has somewhere to live and actually changes your output.

Stop circling. Start building.