The customer persona template you'll actually use.
Most persona templates land in a folder and stay there. Move 131 builds the AI layer so the persona has somewhere to live. Free. 120 minutes.
Free. No card. No upsell at the door. Three short emails over a week with the Move and how to use it. Unsubscribe whenever.
A persona template that does not load into AI is filler.
- The template you've been meaning to fill in for two years sits next to the brand voice doc you never use. Both were built for marketing meetings.
- A template that loads into AI is operating infrastructure. Move 131 builds the infrastructure first.
In 120 minutes you'll have:
- An Operator Profile that tells AI exactly who you are and what you're building.
- A Ground Rules document that fixes tone, format and behaviour in one go.
- A Project set up in claude.ai, a Custom GPT or a Gemini Gem with both files deployed.
- A test question that proves the foundation works.
- A clear next step for the rest of your AI setup.
No technical background needed. No new tools to buy. No prompt library to memorise.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
Foundations, Built for £17
Move 131 plus the Voice File (132), Customer Persona (133) and Voice-Match Test (135). The full engine on your private delivery page. Get Foundations, Built →
Before you start.
What is Move 131?
The free AI foundation. Operator Profile and Ground Rules in your AI tool in about 120 minutes. The layer your persona template plugs into.
Where is the actual template?
The full customer persona template lives inside Foundations, Built for £17. Move 131 is the free first step that makes it work.
Is it free?
Yes. No card. Three short emails with the Move.
Stop circling. Start building.
