Stop chasing content ideas. Build the engine that generates them.
Chasing ideas one at a time is the spiral. This is the system that produces 30 on-brand ideas a session, in your voice, for your buyer.
Instant access via your private delivery page. Live Canva files, every update propagates automatically. £17 redeemable in full against Pinterest, Built or the September membership.
Listicles are starting points, not systems.
- Search small business content ideas and you get listicles. 50 post ideas. 100 blog topics. You implement three, get tired, search for more. Repeat for years.
- Ideas run out because they come from a list, not from your business.
- Foundations, Built is the system underneath. With a locked voice file and customer persona loaded into AI, ideas come from the operator, not the listicle. 30 a session, paste-ready.
What you build.
Four files. Each one a 60 to 120 minute sitting with a checklist, time-boxed steps and a definition of done. Run them in order.
AI Foundation in 120 minutes
Sets up the AI infrastructure. Operator Profile, Ground Rules and Project Instructions, deployed into claude.ai, a Custom GPT or a Gemini Gem. The system every Move below sits on.
AI Voice Layer in 90 minutes
The locked brand voice file. Banned words, tone attributes, sentence patterns yes and no, platform rules, and a one-line voice formula every prompt inherits.
AI Customer Persona in 90 minutes
The locked customer persona file. One buyer described in commercial detail. Built from real customer data, not assumption.
AI Voice-Match Testing in 60 minutes
Five real prompts run through the loaded files, scored 0 to 10 on voice and audience. Drift caught before it ships.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
£17. Paid once. Yours forever.
Four files. One weekend. Locked output. Redeemable against Pinterest, Built (£37) or the September membership.
Before you start.
Will this give me content ideas directly?
It builds the engine that produces them. Once your voice file and persona are loaded, you generate 30 on-brand ideas a session, on demand, for as long as you run it.
How is this different from a content calendar?
A calendar is a grid you still have to fill. This fills it, in your voice, from your buyer, at volume.
What do I need to make it work?
An AI tool you already use, like Claude, ChatGPT or Gemini. The Moves set up the foundation. No new software to buy.
Stop circling. Start building.
