Free. Move 131.

Stop chasing content ideas. Build the engine underneath.

Chasing ideas one at a time is the spiral. Move 131 builds the AI infrastructure that turns AI into a content engine. Free. 120 minutes.

Free. No card. No upsell at the door. Three short emails over a week with the Move and how to use it. Unsubscribe whenever.

Pinterest is full of content idea listicles. They get forgotten.

Each idea is a one-off. Implement three, search for more. That's the spiral.
Move 131 fixes the underlying problem. AI infrastructure deployed properly produces ideas at volume, in your voice, for your buyer. Not a listicle. An engine.

Free. Move 131. 120 minutes.

In 120 minutes you'll have:

An Operator Profile that tells AI exactly who you are and what you're building.
A Ground Rules document that fixes tone, format and behaviour in one go.
A Project set up in claude.ai, a Custom GPT or a Gemini Gem with both files deployed.
A test question that proves the foundation works.
A clear next step for the rest of your AI setup.

No technical background needed. No new tools to buy. No prompt library to memorise.

Jodie, founder of Anti-Spiral, at her desk

Built by an operator, not a coach

I built this because I am the proof of concept.

I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.

I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.

Want the full operating layer?

Foundations, Built for £17

Move 131 plus the Voice File (132), Customer Persona (133) and Voice-Match Test (135). The full engine on your private delivery page. Get Foundations, Built →

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