The small business marketing plan that runs itself.
A marketing plan without an operating layer underneath is a wishlist. This is the engine that turns the plan into output you can ship.
Instant access via your private delivery page. Live Canva files, every update propagates automatically. £17 redeemable in full against Pinterest, Built or the September membership.
Most marketing plans are 30 pages of tactics nobody runs.
- Email, social, content, ads, SEO. None of it runs because there's no operating layer underneath. No locked voice, no specific buyer, no AI infrastructure to scale the work.
- The plan describes the destination without building the engine.
- Foundations, Built is the engine. Voice file, customer persona, AI infrastructure, plus the test that proves it works. Your marketing plan, but operational.
What you build.
Four files. Each one a 60 to 120 minute sitting with a checklist, time-boxed steps and a definition of done. Run them in order.
AI Foundation in 120 minutes
Sets up the AI infrastructure. Operator Profile, Ground Rules and Project Instructions, deployed into claude.ai, a Custom GPT or a Gemini Gem. The system every Move below sits on.
AI Voice Layer in 90 minutes
The locked brand voice file. Banned words, tone attributes, sentence patterns yes and no, platform rules, and a one-line voice formula every prompt inherits.
AI Customer Persona in 90 minutes
The locked customer persona file. One buyer described in commercial detail. Built from real customer data, not assumption.
AI Voice-Match Testing in 60 minutes
Five real prompts run through the loaded files, scored 0 to 10 on voice and audience. Drift caught before it ships.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
£17. Paid once. Yours forever.
Four files. One weekend. Locked output. Redeemable against Pinterest, Built (£37) or the September membership.
Before you start.
Is this a marketing plan template?
It's the operating layer a marketing plan needs to actually run. Voice, persona and AI infrastructure, so every tactic in your plan produces on-brand output at speed.
I already have a marketing plan. Do I need this?
A plan lists what to do. This builds the engine that does it. If your plan keeps stalling at execution, this is the missing layer.
How long until it pays off?
Roughly six hours of setup across four Moves. After that, every AI output for your marketing runs on-voice and on-buyer.
Stop circling. Start building.
