The small business marketing plan that runs itself.
A plan that lists 30 tactics across 30 pages does not get executed. Move 131 builds the operating layer underneath. Free. 120 minutes.
Free. No card. No upsell at the door. Three short emails over a week with the Move and how to use it. Unsubscribe whenever.
Time is short. Hands are limited.
- Without an operating layer that scales output, the plan ships at the pace of one person typing.
- Move 131 builds the layer. AI infrastructure that holds your voice, persona and instructions, so the plan becomes a system instead of a list.
In 120 minutes you'll have:
- An Operator Profile that tells AI exactly who you are and what you're building.
- A Ground Rules document that fixes tone, format and behaviour in one go.
- A Project set up in claude.ai, a Custom GPT or a Gemini Gem with both files deployed.
- A test question that proves the foundation works.
- A clear next step for the rest of your AI setup.
No technical background needed. No new tools to buy. No prompt library to memorise.
I built this because I am the proof of concept.
I am Jodie. Sales Operations Director by day. Founder of four creative businesses by every other hour I have. Twenty-five years in commercial finance and sales operations.
I built five brands alongside a senior corporate role, a full-time job and two kids. The system in these Moves is the only reason any of it gets done. Not talent. Not time. Operational setup.
Foundations, Built for £17
Move 131 plus the Voice File (132), Customer Persona (133) and Voice-Match Test (135). The full engine on your private delivery page. Get Foundations, Built →
Before you start.
What is Move 131?
The free AI foundation that builds the infrastructure your marketing plan sits on. About 120 minutes, deployed into the AI tool you already use.
Will this write my marketing plan?
It builds the engine the plan runs on. The full voice file and persona that make it produce at volume live inside Foundations, Built for £17.
Free, really?
Yes. No card. Three short emails with the Move and the steps.
Stop circling. Start building.
